Client
Lovell Homes
Project
Faraday Green
Services
Advertising
Brochure-ware
Marketing Campaign
Outdoor Media
Print Collateral
Video
Social Media
Photography
Marketing Suite
Identity Development
There was no place here for marketing spin and design artifice. Creating confidence, building trust and reinvigorating an entire community were vital short-term objectives, whilst the regeneration and renewal of East Manchester into a vibrant, community were key long-term goals.
Avoiding anything that could be perceived as a hard-sell, blatant marketeering or the corporatization of a community, we elected to build the communications strategy around a humble low-fi identity and simple visual language. To some degree this was anti-brand and anti-marketing, driven by information, community engagement and tangible evidences.
It’s been a real pleasure working with OnFire to develop the different phase of Platting Village. Faraday Green is a great example of how they combine strategic thinking with creativity to give each development its own unique brand-feel. In the case of Faraday Green, they perfectly communicated what it stood for and what it aimed to achieve, which is why it was welcomed with opened arms by local residents as well as new ones.
Rebecca Baird, Communications & Marketing Manager
