Client
Lovell Homes
Project
Bramah Place
Services
Brand Development
Marketing Campaign
Advertising
Print Collateral
Social Media
Outdoor Media
Video
Photography
Marketing Suite
Brochure-ware
Part of Lovell’s 15-year programme to regenerate the 264 acre Miles Platting estate, Bramah Place will offer an attractive alternative to apartment living and an evolutionary ‘side-step’ onto the property ladder. For those wanting to retain the social and commutable benefits of living within a vibrant urban location, but also wanting to put down roots in secure and familiar homely surroundings, this is the perfect place. In short, Bramah Place will offer the best of both worlds.
As the development’s obvious strength and most compelling selling point, we set about visually articulating this in a suite of photographic executions that find a central character simultaneously inhabiting two contrasting environments. Bold, clever and visually arresting, this set of intriguing images underpins the marketing campaign for the development, along with some equally ingenious messaging and campaign executions.
The property market is highly competitive. Working with On Fire, we know they’ll give us branding and marketing material that stands out and gets results. Their work for Bramah Place was no exception. As an important phase in our regeneration of Miles Platting into Platting Village, their work was eye-catching, memorable and hardworking. We couldn’t ask for more than that.
Rebecca Baird, Marketing Manager
