East Avenue
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East Avenue
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East Avenue
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East Avenue
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Client
Lovell Homes
Project
East Avenue
Services
Advertising
Brochure-ware
Marketing Campaign
Outdoor Media
Photography
Social Media
Print Collateral
Marketing Suite
Identity Development
Video
Website
It’s so often the case that the simplest of ideas bear the most fruit. In developing the marketing strategy for East Avenue, we needed a vehicle that would enable us to articulate all the values, benefits and qualities of the development while keeping the location itself central to the messaging. And that’s exactly where we found our solution – right in the centre of the location itself; EAST AVENUE
After applying a little creative licence and wordplay, we were not only able to create a simple but highly memorable logotype for the development, but also an endless array of copylines, statements and intriguing word combinations that embedded the development within every line.
HAVE IT ALL
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HAVE IT ALL
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HAVE IT ALL
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HAVE IT ALL
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The team at On Fire once again exceeded our expectations. They developed a look and feel for East Avenue that was strategically outstanding. It created a real sense of place and positioned the development perfectly to target our audience of aspiring homeowners.
Rebecca Baird, Communications & Marketing Manager
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