In a strategic move to elevate its presence in the legal sector, award-winning solicitors, Taylor & Emmet, enlisted our expertise to give them a comprehensive rebrand. This was led by their decision to transition from "Taylor & Emmet" to the sleek and streamlined "Taylor Emmet". A small change, but a big step, signaling their commitment to innovation and growth in a highly competitive industry.

The decision to drop the "&" and simply be "Taylor Emmet" aimed to convey a more cohesive and singular brand identity. One which reflected their unity, strength and commitment to providing outstanding legal services. It meant that this rebrand was not just a cosmetic change, it signified a shift in positioning, reinforcing the company’s status as a major player in the legal sector.

We used a holistic rebranding strategy to span the various facets of the firm's identity. From the digital realm to the physical office space, and across social media, advertising, video, photography, promotional items and internal comms, every touchpoint needed to undergo a makeover.

Steve Hinshelwood, Managing Director at Taylor Emmet, was delighted with the end result, "ON FIRE AGENCY redefined our brand and communicated a bold message to our clients and the legal community. We’re now set to enhance our stature in the legal sector thanks to the great work at the agency.”

Our innovative approach to branding and marketing allowed us to use our creative expertise to craft a visual identity and messaging that embodied Taylor Emmet's vision. We then carried this through all their communications, from redesigning the website (www.tayloremmet.co.uk) to creating impactful promotional materials and internal communication strategies.

Karl Lakin, Creative Director at ON FIRE AGENCY, commented, "Our mission was to capture the essence of Taylor Emmet's legacy and propel it into the future. Their new brand not only enhances their visual appeal but also communicate the firm's values, strength, and commitment to excellence."

The highly anticipated rebrand was greeted with welcome arms by Taylor Emmet staff, stakeholder, customers and the legal industry. It now promises to be a key driver